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    <loc>https://www.sirijohansson.com/work/spotify</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>Work - Spotify - Becoming Audio First</image:title>
      <image:caption>In 2017 I transitioned to Spotify’s mobile consumer experience team to kickstart and lead design efforts on podcasts. The work ranged from foundational (“we need a speed setting!”) to strategic (prototyping future media formats). It broke new ground and propelled Spotify towards the goal of becoming truly audio-first.</image:caption>
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      <image:title>Work - Spotify - How do you listen at home?</image:title>
      <image:caption>In my role on Spotify’s Home and Consumer Electronics team (2016-2017), I researched and designed better ways to listen out loud.</image:caption>
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    <loc>https://www.sirijohansson.com/work/game-based</loc>
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    <lastmod>2026-01-06</lastmod>
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      <image:title>Work - IDEO Bay Area</image:title>
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      <image:title>Work - IDEO Bay Area - IDEO Bay Area</image:title>
      <image:caption>During my time in the Bay Area studios, I worked on projects ranging from early visions for future news consumption to explorations of digital note-taking. The work spanned both conceptual and near-term product efforts, for clients based in the US, East Asia, and Brazil. My time in the San Francisco/Palo Alto studios gave me work exposure to some of the biggest brands and organizations in their respective industries, and sharpened how I collaborate in multidisciplinary teams to turn early ideas into tangible directions.</image:caption>
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      <image:title>Work - IDEO Bay Area - Game-based learning</image:title>
      <image:caption>I was part of the team at IDEO that researched and designed Gatópolis, an adaptive, game-based learning experience. Designed for classrooms in Brazil its aim is to boost literacy levels and help level the playing field for Brazilian kids. Funded by the Lemann Foundation, it’s distributed for free through Google Play.</image:caption>
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  <url>
    <loc>https://www.sirijohansson.com/work/ikea</loc>
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      <image:title>Work - IDEO London - IDEO London</image:title>
      <image:caption>At IDEO London I managed project teams consisting of designers, developers and user researchers. In my role as interaction designer I led design on projects ranging from physical/digital retail experiences to real estate tools, exhibitions and gaming concepts. During my time at IDEO I was fortunate to work with and learn from some of the best people in the industry when it comes to qualitative research, creative strategy and user experience.</image:caption>
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      <image:title>Work - IDEO London - IKEA Future Kitchen</image:title>
      <image:caption>I worked with IKEA and a group of students from Lund and Eindhoven universities to explore the social, technological, and demographic forces that will impact how we behave around food in 2025. What will it be like to cook, eat and socialize in kitchens of the future? The findings and ideas were manifested in a full scale product experience and exhibition at the Milan Salone de Mobile 2015. IDEO case study</image:caption>
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  <url>
    <loc>https://www.sirijohansson.com/work/thesis</loc>
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    <lastmod>2021-01-14</lastmod>
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      <image:title>Work - MFA Thesis</image:title>
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      <image:title>Work - MFA Thesis - BookNode: Tactics for the Library in the Augmented City</image:title>
      <image:caption>In my MFA Thesis project (2014) I explored the digital traces of library books and used them to extend the library’s reach, adding a playful and social element to our urban environment. In collaboration with Aarhus Main Library and the Umeå University Library.</image:caption>
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    <loc>https://www.sirijohansson.com/work/industrial</loc>
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      <image:title>Work - Industrial Design - Industrial Design:</image:title>
      <image:caption>My early career was in industrial design, focused on the design of physical objects, before moving into interaction design and digital products.</image:caption>
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