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IDEO Bay Area

During my time in the Bay Area studios I worked on projects ranging from envisioning future news consumption to exploring digital note-taking. The work was conceptual as well as close-to-market and done for clients based in the US, East Asia and Brazil.

Other than hands-on experiencing creative collaboration at its best, my time in the San Francisco/Palo Alto studios gave me work exposure to some of the biggest brands and organizations in their respective industries.

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Game-based learning

I was part of the team at IDEO that researched and designed Gatópolis, an adaptive, game-based learning experience. Designed for classrooms in Brazil its aim is to boost literacy levels and help level the playing field for Brazilian kids. Funded by the Lemann Foundation, it’s distributed for free through Google Play.

IDEO case study

Pilot project

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MFA Thesis